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Marketing stack proficiency
As more brands integrate customer analytics into their marketing strategies, proficiency across the many tools that support data-driven marketing is increasingly important. That means that a methodical approach should be taken in order to get the most out of these tools to best serve the needs of the business.
How we helped our client improve ROI through optimizing marketing channel attribution
In order to create an effective marketing campaign, your creative and messaging should be intelligently aligned with your customer data and audience outreach. In our latest article, Petram covers a few fundamental data questions you should be asking your team when developing your marketing strategy.
Marketing questions you should be asking your team
When Petram engages with a client, we typically go through a series of discovery questions in order to better understand where their data is coming from, how it is stored, and how they are using it. This allows us (and them) to create a plan for data optimization that will eventually help fuel their marketing decisions. Following are a few things to consider when looking at your own customer and marketing data.
How to use data for highly effective marketing
Most businesses know that marketing is essential to bring in new customers and revenue. As long as there has been something to sell, there have been ideas on how to market that product or service to people. However, ideas aren’t enough any more.
Understanding The Benefits Of Data Processing
To most people, raw data is ugly. The steps from transforming raw data into actionable and intelligible information are rarely written about because they are boring.
When & Where
As marketers, we must always consider two things - when to tell our story and where to tell it.
Hyper Personalisation
For thousands of years, we've had a personal relationship with the retailers we bought and sold from. Whether it was a 19th-century general store in the old west or an agora in ancient Greece, humans have historically done business with those we knew we could trust. In the modern era, that has largely changed.
What is Data Analytics?
You’ve probably heard a fair amount of tech jargon, phrases like data analytics, big data, machine learning, artificial intelligence, automation, business intelligence… But what does it all mean, and why does it matter? Social scientists
Petram Partners with Priority Health
We are delighted to announce that Petram Analytics has partnered with Priority Health, together we will work to continue anticipating their member's future needs while increasing access and satisfaction today.