To most people, raw data is ugly. The steps from transforming raw data into actionable and intelligible information are rarely written about because they are boring.

As marketers, we must always consider two things - when to tell our story and where to tell it.

For thousands of years, we've had a personal relationship with the retailers we bought and sold from. Whether it was a 19th-century general store in the old west or an agora in ancient Greece, humans have historically done business with those we knew we could trust. In the modern era, that has largely changed.

You’ve probably heard a fair amount of tech jargon, phrases like data analytics, big data, machine learning, artificial intelligence, automation, business intelligence… But what does it all mean, and why does it matter? Social scientists

We are delighted to announce that Petram Analytics has partnered with Priority Health, together we will work to continue anticipating their member's future needs while increasing access and satisfaction today.

Petram Analytics Partners with Allegiant to Bring New Data-Driven Insights to Marketing Efforts 1/5/21 – We are excited to announce that Allegiant Airlines has partnered with Petram Analytics! Allegiant is focused on linking travelers in