CASE STUDY

FUELING RETENTION WITH DATA-DRIVEN PRECISION

CLIENT

Nationwide Roadside Assistance

TURNING DATA INTO RETENTION: How Petram Analytics Transformed a Nationwide Roadside Assistance Network’s Customer Engagement and Renewal Strategy

Company Background:

As a premier provider of 24/7 emergency roadside assistance, technical support, and extended protection plans tailored for vehicle owners, this company has built a reputation for reliability and customer service excellence.

After being acquired by private equity, they faced challenges in customer retention, particularly in optimizing renewal strategies and identifying new revenue opportunities. While their membership base was strong, renewal rates varied significantly by segment, and the effectiveness of past marketing efforts was unclear.

Petram Analytics partnered with them to harness the power of data analytics and AI-driven insights to enhance customer retention, increase engagement, and optimize their omnichannel marketing strategy.

THE RESULT:

Through our data-driven approach, Petram Analytics helped this company maximize customer lifetime value, increase renewal rates, and optimize marketing spend. By leveraging AI and advanced analytics, we provided actionable insights that transformed their customer engagement strategy, solidifying their position as a leader in the automotive emergency support industry.

With the foundation of a centralized data warehouse, predictive modeling, and omnichannel marketing, they are now equipped to sustain long-term growth and customer loyalty in an increasingly competitive market.

Click Rate For All Channels:

14%+

Average Daily Web Sessions:

  3x   

Project Highlights

Sentiment & Competitor Analysis

Scraped and analyzed thousands of social media posts and reviews to assess market perception and identify product differentiation opportunities.

AI-Driven Ad Insights

Evaluated hundreds of competitor and company ads to determine key themes driving engagement and guide future marketing strategies.

Predictive Segmentation

Developed models to score renewal propensity, enabling targeted retention strategies for high-value customer cohorts.

Satisfaction & Offering Survey

Identified pricing sensitivity, feature demand, and pain points across customer segments to inform service expansion.

Omnichannel CDP Activation

Integrated enriched data into their CDP, launching a renewal campaign via SMS, app push, and email, achieving a 14% click rate.