CASE STUDY
ILLUMINATING CUSTOMER INSIGHTS
CLIENT
Lighting Retailer
ILLUMINATING CUSTOMER INSIGHTS: Capitalizing On Data Enrichment & AI Research To Create Highly Targeted Marketing Campaigns.
The Problem:
A luxury lighting retailer wanted help using their data to launch a series of direct B2C marketing campaigns.
What We Did:
Petram consolidated and enriched customer shipping data, and leveraged AI based research tools to reveal four style-based consumer segments and audiences. The retail company launched custom Facebook campaigns using targeted audience definitions based on the segments Petram identified.
THE RESULT:
Facebook campaigns yielded double their original return on ad spend for 10 straight months after launching these campaigns.
Return On Ad Spend