CASE STUDY
SOARING REVENUES WITH DATA-DRIVEN SEGMENTATION
CLIENT
Allegiant Airlines
SOARING REVENUES WITH DATA-DRIVEN SEGMENTATION: How Petram Helped Allegiant Transform Email Marketing Performance
Company Background
Allegiant Air is a cost-focused airline that serves leisure travelers looking for convenient, affordable flight options across the United States. With a strong foothold in secondary airports and a growing customer base, Allegiant recognized that traditional marketing tactics were no longer enough to drive sustained growth in an increasingly competitive environment.
Facing rising customer acquisition costs, Allegiant sought a deeper understanding of its existing subscriber base to boost engagement, maximize revenue, and tailor promotions to the right audiences at the right time. Petram Analytics partnered with Allegiant to unlock these insights and create a strategic, data-driven plan for scalable, measurable success.
THE RESULT:
By pairing advanced segmentation methods with a rigorous testing framework, Petram Analytics empowered Allegiant Air to effectively engage distinct traveler segments, refine subject lines, and optimize creative elements. Through identifying demographic cohorts that spent up to 90% more per mile, Allegiant significantly improved offer relevance and boosted revenue from targeted email campaigns.
With a roadmap for continuous experimentation and refined messaging, Allegiant can now optimize marketing spend across key customer segments. The airline has embraced an ongoing cycle of learning, leveraging both machine learning–based segmentation and rule-based triggers to drive higher conversions, repeat bookings, and long-term loyalty.
$2,400,000
In incremental monthly revenue
7 Cohorts
Defined using clustering and rule-based models.
28 Features Modeled
Model used 28 variables from travel and booking data.
Project Highlights
Segment-Specific Offers
Developed unique travel personas based on behavior and trip preferences, allowing for targeted promotions that aligned with each segment’s priorities.
Actionable Testing Framework
Implemented A/B testing to refine subject lines, messaging tone, and creative structures—driving immediate gains and informing ongoing optimizations.
Creative Strategy Optimization
Learned which imagery and copy resonated best with different demographics, ensuring travelers received compelling offers tailored to their preferences.
Dynamic Personalization
Incorporated naming conventions, travel history, and seasonal triggers in email campaigns to further boost engagement and conversion rates.
Email Redesign for Clarity & Impact
Refreshed email templates with simplified layouts, clear CTAs, and segment-aligned visuals—enhancing usability and increasing click-through performance.
