CASE STUDY
GEARING UP FOR DATA-DRIVEN GROWTH
CLIENT
Outdoor Apparel & Equipment Outfitter
GEARING UP FOR DATA-DRIVEN GROWTH: How Petram Analytics Elevated an Outdoor Apparel & Equipment Outfitter’s Customer Strategy
Company Background:
Renowned for its heritage craftsmanship and rugged product lines, this outdoor apparel & equipment outfitter has built a loyal following among adventure enthusiasts. Despite strong in-store and online revenues, the leadership team recognized the need for a more data-driven approach to understand shifting customer behaviors.
With growing competition and a sizable base of one-time buyers, they faced challenges in optimizing retention, identifying top-value segments, and refining their promotional strategies. Petram Analytics partnered with them to harness customer-level insights, boost repeat purchases, and pinpoint new revenue opportunities through sophisticated segmentation and predictive analytics.
THE RESULT:
By leveraging deep customer analytics and AI-driven segmentation, Petram Analytics equipped the outdoor apparel & equipment outfitter with the insights and strategies needed to increase retention, lift average order values, and optimize marketing spend.
By focusing on high-impact cohorts and product journeys, the company gained greater clarity around cross-category sales and refined its promotion strategies to attract new buyers and foster loyalty among existing customers. With these data-driven insights, the outfitter is now positioned to guide its own long-term growth, strengthen its marketing presence, and uphold its reputation as a leader in premium outdoor gear.
Identified hero products that drove
75%
More cross-category sales
Identified a new segment with a
2x
Repeat purchase rate
Project Highlights
Promotion Strategy Optimization
Evaluated discount-based behaviors to inform data-backed promotional efforts, ensuring sustainable revenue gains rather than short-term sales spikes.
Product Affinity Analysis
Uncovered pivotal product relationships that guided effective cross-sell and upsell tactics, strengthening overall purchase frequency and basket size.
Predictive Segmentation
Developed models to score renewal propensity, enabling targeted retention strategies for high-value customer cohorts.
Cross-Channel Journey Insights
Mapped buyer journeys across online and in-store touchpoints, revealing new opportunities to engage customers and create seamless experiences.
Targeted Segmentation
Developed customer segments to tailor marketing and retention strategies, ensuring that each cohort received unique messaging and product offers.
