PROVIDE YOUR BRANDS WITH A COMPETITIVE EDGE

WITH DATA-DRIVEN STRATEGIES.

We help private equity backed firms grow their business and optimize their marketing strategy by using data science to uncover customer insights.

WHY PETRAM

We Become Part Of Your Team

Boutique Consultancy

We focus on our client's business like it is our own and leverage an extensive expert advisory board to offer bespoke engagements that outperform the solutions of other agencies and analytics shops.

Actionable Insights

We are marketers who understand the importance of clear communication, storytelling, and design. We take pride in presenting data in a way that is easy to understand and actionable.

Holistic Approach

We combine first-party data, third-party data, and market research to create insights that fuel marketing strategy and performance.

Tech Platform Agnostic

As a Gartner Emerging Tech Partner, we are tech platform agnostic. We objectively evaluate emerging vendor solutions to align and implement the right technology for your specific goals.

Secure Data Practices

We started Petram to partner with financial service and retail firms, so data security is in our DNA. From our analytics processes, to our hiring, training, and audits - we prioritize data security.

We Deliver Results

Customer Segmentation

Knowing precisely who your most valuable customers are can fuel your marketing efforts and ultimately the success of your business. We make the development and implementation of customer segmentation easy with our social listening and data enrichment partners.

Predictive Modeling

We can take your historical data and customer segmentation to develop models that predict customer value, customer loyalty and churn. Further upstream we can develop lead scoring models and marketshare forecast models to help direct marketing spend. Finally we can integrate those models into your existing business processes.

Marketing Orchestration

Leverage our expertise to implement, integrate, or optimize your customer data systems for true personalized, trigger-based, multi-channel marketing. Don't let a lack of data resources keep you from personalizing and improving the quality and efficiency of your marketing outreach.

OUR BLOG

Know How To Ask The Right Questions

Our digital marketing recommendations are not cookie-cutter, they are tailored to your unique customer behavior to ensure you stay one step ahead

OUR WORK

We're Proud To Have Helped Retail And Service Brand CMOs Improve Their Marketing Performance

  • Blue Compass RV

    “Petram helped us take our email program to the next level by building out a multi-faceted trigger-based journey workflow that tripled our web session attribution from email (last-touch) in the first year with over 930k web sessions, a 5 1/2 times increase in web sessions over prior year. Fantastic work and a great team to work with for such a significant undertaking”

    Tina Richey
    Head Of Direct Marketing

  • Allegiant Airlines

    “We are always pushing to improve the experience for our customers at Allegiant. We are excited to partner with Petram’s data science team to bring even more personalization to our marketing.”

    Scott Deangelo
    CMO & Board Member | Allegiant Airlines